Times have changed. It is rare for children to play outside more, with their Xbox and angry birds to their iPads. Advertising and marketing has also come a long way from the boring black and white poster. Now you have digital billboards, advertisements in the process, holograms and motion sensor displays to help you keep your audience captivated. But this is not the only technology that has changed consumers.

First Social Media

According to statistics, 90 percent of consumers will trust recommendations from people they know and trust 70 percent of consumers view other published online. People are more inclined to what to listen to their friends and families instead of thinking corporate marketing messages. It is also the reason why advertising and marketing in social media have increased lately. Social media allows companies to better communicate with their customers and promote their products more personal. There is also a good way to get feedback from consumers, to promote you or to improve. » Read more: 5 Consumer Trends Affecting Marketing and Advertising